• Elton Cilliers

Pinterest Pin Design Service

Updated: May 18



If you're a business that sells an online service or products or run a blog, then you really need to consider incorporating Pinterest into your marketing efforts!


22 Pinterest Stats You Should Know!

December 2019 statistics from various sources


  • 335 million active users

  • 71% of Pinterest users are women

  • 85% of women use Pinterest to plan life events/moments

  • 43% plan on getting their ideal home in the next 5 years)

  • 58% of women say it helps them to make shopping and buying decisions

  • 70% use Pinterest to find accessories, watches and jewellery

  • 52% of users spent £500 or more on beauty products in the past 6 months

  • 52% of millennials use Pinterest every month

  • 47% of users log on specifically to shop making Pinterest 4x more effective at generating sales than any other social media platform

  • 28% of marketers are already using Pinterest in their marketing strategy

  • 97% of searches are unbranded/non-brand specific

  • 77% of weekly Pinners have discovered a new product or brand

  • 98% report trying new things after browsing Pinterest

  • 1 in 2 people make a purchase after seeing a promoted pin

  • 2 billion searches per month

  • Approx 95% of images on Pinterest were either pinned or re-pinned from the web

  • 78% of users say content from brands is useful

  • 9 out of 10 Pinners describe Pinterest as filled with positivity

  • Average time spent on Pinterest is 14.2 minutes per session

  • 80% of users access Pinterest on a mobile device

  • High-income households are 2x as likely to use Pinterest than low-income households



70% use Pinterest to find accessories, watches and jewellery


That's insane!


70%?!


If you produce accessories, watches or jewellery, and you're NOT on Pinterest you're missing a trick!



77% of weekly Pinners have discovered a new product or brand


That's a high percentage of potential buyers you are missing out on if you're not putting your products in front of them on Pinterest!



98% report trying new things after browsing Pinterest


If you have a blog of hints and tips around your industry, or interests, then what better way to get exposure for your brand than having Pinners try out your recipe, or your photography tips, or your origami folding tutorial?



1 in 2 people make a purchase after seeing a promoted pin


This sounds a little too good to be true. I can't see that if I sold a bag of poo on Pinterest that 50% of the people who see the promoted pin will buy said bag of poo.


I couldn't unfortunately (at the time of writing this post) find specific information about what type of promoted pins this referred too. Ie, were they accessories, watches and jewellery related pins since we know those products sell well on Pinterest?


I'll update the post if I can source any reliable statistics around this.


In the meantime, I'm going to promote a pin or two on a very modest budget and see what results I get.


Pinning to Pinterest


To build an audience on Pinterest the suggested Pinning frequency is 11 pins PER day.


Pinterest, within the last year, has started favouring new content. Prior to this, they would favour re-pins but to make the site more relevant and up to date, they are now rewarding new content with regards to reach.


Now it's going to be nigh impossible to create 11 new pins every day of the year!


As a photographer, I'm fortunate to have a virtually endless supply of images I can use to create 'fresh pins', but this isn't the case for many.


I've only started using Pinterest in earnest, from a business point of view for the past month (as of 17/05/2020)


My schedule is I pin 11 pins a day, 5 'fresh pins' and 6 re-pins for pins I find think will be of value to my ideal clients.


But pinning a few times a week is better than NOT pinning at all!


My Pinterest Pin Design Service


I offer various packages for pin design.


Option 1: Purchase a pack of 20 Canva templates for £29 ($35)


I have and continue to build an extensive library of templates. So rather than use the same templates that are used by Canva's 15 million-plus users, you get to choose any 20 of my templates.


The benefit of the templates is that you can change the background, or image/s on the template (simply drag and drop into the placeholders) and use the same template to create several versions, each significantly different enough to be considered 'fresh' by Pinterest. So with a set of 20 templates, you could create literally thousands of pins!!



Option 2: I create pins using my templates


You select which templates of mine you'd like, provide me with the text and your brand colours, and I'll create the pins for you. Packages available: 10 pins - £25

20 pins - £46

30 pins - £63

40 pins - £76

50 pins - £85

60 pins - £90



Option 3: Custom Pin/Template Creation


I'll create a unique pin/template for your brand, this includes inserting a logo if you have one and use of one of my images for complete uniqueness. You can use this template to create several pins, simply change the background or images (simple drag and drop), perhaps change the text colour, change the font, the combinations are endless!


1 - 5 pins/templates - £15/$18 each

6 - 10 pins/templates - £13.50/$16 each

10 - 19 pins/templates - £12/$14.50 each

20+ pins/templates - £10/$12 each



Some examples of templates created



Get in touch and let's get you sales on Pinterest!!


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Contact Info

EmC Photography


Baines Coney
Haverhill
Suffolk
CB9 7WU

Tel: 07545 287 079

Email: info@emcphotography.biz

Contact Elton

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