Updated: Apr 17, 2020
Like many other industries out there, the photography industry has been hit rather heavily by the current pandemic and lockdown measures being enforced in the UK.
My business was just starting to get some traction after 10 months of solid social media posting, engagement, and networking.
However, literally overnight all business ceased. Which is totally understandable and accepted. It's not like I can undertake a photoshoot when we're not allowed to leave our homes unless it's for critical purposes.
You see this all over social media at the moment. Mostly from coaches (funny that?) encouraging people to pivot with their business. To take things online. And I get it. No one can say with certainty how long this will go on for. So if your business model allows for you to move online, absolutely do that! But for some business models, that is just not possible. Chefs. Caterers. Builders. Plumbers. Gardeners. Landscapers. The list goes on.
How can I help you?
As I am asthmatic (usually well controlled unless I get the flu) I am considered high risk and have therefore told to 'shield' (ie, not leave the house AT ALL for 12 weeks!) I am not in a position, despite being very willing to do so, to apply for any of the temp roles at supermarkets, farmhands, factories, delivery drivers, etc.
Therefore, in an attempt to generate some cash flow, I've been thinking about how I can draw upon my 28 years of IT experience and skills to provide other, remote-based services.
I have come up with the following:
LinkedIn training - I've been a LinkedIn user for some 15 years. Initially, it was simply my online CV and my connections consisted mostly of people I had met during the course of my IT career. Over the past 10 months, however, I've been using it more from a marketing perspective to promote my photography business. I've done a lot of research into the platform and can assist you with setting up your profile, advice on best practices for posting and building your network.
Facebook and Instagram training - If you have a Facebook page, and a business Instagram account, did you know that you can connect the two? (Facebook owns Instagram). I can provide 1:1 training online on how to best make use of these platforms and also how to use FaceBook Creator Studio to see insights and scheduling posts for months into the future for both platforms. Linking your accounts will allow you to schedule ONE post that is posted to BOTH channels and you can even change the times at which the post is made to each! This is a great time saver!
Website refresh/build - Do you have a website that is outdated? Perhaps you don't like the layout? Made a change to your brand and this isn't represented on your website? Perhaps it's not SEO or mobile optimised (both crucial for search engine rankings). Then I can absolutely help in rejuvenating your site and increasing its presence online. In addition, I can discuss with you the essentials you will need to do on an ongoing basis to keep your website relevant in the eyes of the search engines. Or if you prefer, you can pay me a retainer and I can do these activities on your behalf! More information on this service can be found here.
SEO - struggling to get your website on page 1 - 2 of Google (other search engines are available), unsure if your pages are optimised for search engine indexing? Then I can absolutely take a look and provide some feedback on how to improve it. Any SEO person who claims to guarantee you 1st-page success, steer clear! There are no guarantees with SEO, but there are things you can do to give your website the best chances of being found organically (without paid for ads)
Pinterest - Are you thinking of using Pinterest to drive traffic to your website? Not sure how to use it for this purpose? I can assist you in understanding the platform and tips on making the most of it to get clicks through to your website and/or blog.
Proofreading - Anyone who knows me, knows I'm a little anal about grammar! I was one of them (fill in your explicit here) that would go around on social media and correct people's spelling and grammar! I know right?! What was I thinking! Thankfully, I've matured a tad these days. I've proofread many business-related materials during my 28-year career in IT including contracts, RFIs, RFPs, emails, proof of concepts, marketing material, etc. So if you have any material that you need to have another set of eyes cast over, get in touch!
Social media images - I can assist in creating pins for Pinterest, Instagram or any other social media platform you post to on a regular basis. These can either have an image background with your required text over them, a plain background, graphics, etc.
Stock photography - I have my own stock photography site which I'm constantly updating. Currently, it's mostly nature, animals, and people based but once we are allowed out to play again, I intend to focus on more business-related images, people in meetings, around a boardroom table, writing on a whiteboard that sort of thing. The benefit of purchasing rather than using free images is that you are using images that are not so widely used across the internet, which helps with SEO. You can access my stock photography site here.
Image editing - As a creative photographer, I have an intermediate knowledge of Photoshop, Lightroom and other editing software. If you have images that would feel need some work, get in touch and let's have a chat about how I could assist. Ideally, your images will be in .raw or .nef format.
Project management - I am Prince2 qualified and have delivered over 200 projects over the past 10 years, ranging in value from £20,000 - £40million. If you have a project that you need assistance with, get in touch!
Photography training - If you're an amateur photographer or looking to take up photography as a hobby, and you're currently shooting on Automatic mode, then I am currently offering 1:1 video training to teach you the necessary knowledge to step up your photography game! You will get continued support through a private Facebook page for your journey. Check out this page for more details.
Product photography - One of my core photography services that I can still offer safely during this time is product photography. If you sell online, then now more than ever, having professional quality images of your products is crucial to your sales success. Take a look at my product photography page and get in touch to discuss how I can help you increase your sales numbers! You can post me your products, I'll take the images, provide them to you online for your approval and then send your products back to you should you wish.
Anything else you think my skills/experience may be suited to - I have worked in IT for 28 years and have a vast and varied skillset learned over this period. Including software, consultancy, pre-sales, sales, hardware, builds, project management and account management.
If you think any of my skills and experience may be of use to you, then please get in touch do discuss and we can agree on a FAIR price for the task at hand.
Secure your early position in the queue for once lockdown is lifted!
If you are planning to have a photoshoot once all this madness ends, and are located in my catchment area (East Anglia and London) then I am taking small retainer payments now that will ensure you are prioritised for dates once lockdown is lifted!
Thank you for taking the time to view this article and I hope to be able to assist you 🙏