Updated: Jan 13
Camping is a popular pastime for many, and as a campsite owner, it's crucial to attract campers to your site. A well-marketed campsite can lead to increased bookings, higher revenue, and overall success for your business. In this guide, we will cover the essential strategies for attracting campers to your site, from understanding your target audience to utilising online platforms and offering special packages and discounts.
Understanding Your Target Audience
One of the most important aspects of attracting campers to your site is understanding your target audience. This includes identifying the type of camper you want to attract, their needs, and preferences. By tailoring your marketing efforts to appeal to your target audience, you can increase the chances of attracting the right campers to your campsite.
To start, research the demographics of potential campers. Consider factors such as age, gender, income, and location. This information can help you understand who your target audience is and what they are looking for in a camping experience.
Next, identify common pain points and how your campsite addresses them. For example, some campers may be looking for a peaceful, secluded camping experience, while others may be looking for a more social, family-friendly environment. By understanding the needs of different types of campers, you can create marketing materials that highlight the features of your campsite that will appeal to them.
Finally, use language and visuals that appeal to your target audience. For example, if you are targeting families with young children, use colourful, playful imagery in your marketing materials. If you are targeting outdoor enthusiasts, use language and images that highlight the outdoor activities available at your campsite.
Utilising Online Platforms
In today's digital age, having a strong online presence is essential for attracting campers to your campsite. This includes maintaining a website and social media accounts, as well as utilising online directories and review sites.
Your website should be user-friendly and provide clear information about your campsite, including pricing, amenities, and booking options. It's also important to keep your website and social media accounts updated with new and relevant content, such as photos, videos, and information about upcoming events at your campsite.
In addition to your website, it's also important to utilise popular camping directories like PitchUp, Campsites and UKcampsite. These sites allow campers to read reviews and compare different campsites. Be sure to monitor and respond to reviews on these sites to maintain a positive reputation for your campsite.
Offering Special Packages and Discounts
Another effective strategy for attracting campers to your site is offering special packages and discounts. This can include packages for romantic getaways, family fun, or outdoor activities, as well as discounts for repeat customers or members of camping organisations.
Email marketing can also be a powerful tool for informing campers of current deals and discounts. By sending regular updates about special offers, you can encourage campers to book their next camping trip with you.
Finally, consider cross-promoting with nearby businesses, such as hiking or biking rental companies, to offer bundled packages. This can be an effective way to increase visibility and attract new campers to your site.
Free campsite marketing!
As I travel around the UK, staying primarily on campsites, I have realised just how poorly some campsites are marketing themselves. I've stayed on some lovely sites where I'm the only vehicle there. That should not be the case for many of these sites!
I thought to myself, "Self, you can help these sites get far more business and fill their pitches all season long!".
And along came my free campsite marketing packages. These packages are designed to help campsites with their marketing efforts by providing professional images and videos not only of the campsite, its facilities (if any) and the staff, but also the surrounding area and things to do.
Some packages even include an SEO-optimised blog post which I will provide based on my experience at your site and the local attractions in the area.
What's the catch with your free campsite marketing packages?
The 'catch' I guess is that these services are provided in exchange for a free pitch with an electric hookup at your campsite. The length of my stay is totally up to you. The longer I stay the more rewarding the marketing package is for you as I will get more time to explore, photograph and video the local area around your site.
What if I need help with my website or social media?
I'm very surprised at how many of the smaller campsites don't actually have a website at all. Or any online presence to speak of. How will people find you if you don't help them to?
I see several people per day on social media asking others for campsite recommendations in their area. If your campsite had a presence on Google, you'd come up for those people in your area.
Some campsite owners do actually have a website, but they are very basic and 99% of the time the only way someone can see if the site has availability or book, is to call a number provided on the site. As someone who has worked in the Internet world for over 30 years, I can guarantee any campsite owner that they are missing out on a lot of bookings that would take place if they allowed customers to view availability and book directly via their website. A lot of people look to book campsites in the evenings when they have some downtime. Many campsite owners do not answer their phones in the evenings meaning that the enquirer is likely not to bother calling back and will likely end up staying at another campsite where the booking process is easier.
So if you are looking to streamline your business and provide convenience for your website owners, I can absolutely help you implement online booking systems.
In addition, I can also provide assistance, management or training on Social Media so that you can get inbound leads for your campsite and pitches via these channels.
Fill your site pitches all season by booking your campsite marketing package today!
Check out my packages, decide which is best for your needs and get in touch to book your visit and marketing package today. I cannot allow online bookings simply because it is not feasible for me to travel from Devon to North Scotland for example so I book site visits in based on counties and the dates I will be in those counties.
Attracting campers to your site is essential for the success of your camping business. By understanding your target audience, utilizing online platforms, and offering special packages and discounts, you can increase bookings and revenue for your campsite.
Q: What are some common pain points for campers?
A: Common pain points for campers include things like finding a peaceful, secluded campsite, a family-friendly environment, good amenities, and access to outdoor activities.
Q: How can I attract a specific type of camper to my site?
A: By researching the demographics of potential campers and identifying their needs and preferences, you can tailor your marketing efforts to attract a specific type of camper. This can include using language and visuals that appeal to them, highlighting specific features of your campsite that meet their needs, and offering special packages and discounts that will appeal to them.
Q: How can I improve my campsite's online presence?
A: To improve your campsite's online presence, maintain a user-friendly website with clear information and booking options, consistently update your website and social media accounts with new and relevant content, and utilise popular camping directories like Pitchup. Also, it's important to monitor and respond to reviews on these sites to maintain a positive reputation for your campsite.
Q: How can I increase bookings and revenue for my campsite?
A: To increase bookings and revenue for your campsite, you can offer special packages and discounts, utilise email marketing to inform campers of current deals and discounts, and cross-promote with nearby businesses to increase visibility.
Q: What are some examples of special packages or discounts that I can offer?
A: Some examples of special packages or discounts that you can offer include romantic getaway packages, family fun packages, outdoor activity packages, discounts for repeat customers, and discounts for members of camping organizations.