What is brand photography?
For a long time 'brand' has been associated with large organisations, think McDonald's, Burger King, Coca Cola, Nike, Amazon etc.
What's common about those names? You probably know each of them. And what's more, you can likely visualise the logo of each of the organisations?
That is the power of brand.
Brand photography is simply an extension of your marketing activities. It is photography and imagery that invites your ideal clients into your business/world.
They provide your ideal clients with an insight into the personality, ethics and ethos of your business.
This, in turn, builds trust which leads to brand recognition and ultimately the holy grail, brand loyalty.
However, these days, brand is as important for large organisations as it is for the sole trader.
You may have heard the term, "personal brand photography" before? This is essentially brand photoshoots for an individual rather than a large company. Where the individual IS the company.