For a long time 'brand' has been associated with large organisations, think McDonald's, Burger King, Coca Cola, Nike, Amazon etc.
What's common about those names? You probably know each of them. And what's more, you can likely visualise the logo of each of the organisations?
That is the power of brand.
Brand photography is simply an extension of your marketing activities. It is photography and imagery that invites your ideal clients into your business/world.
They provide your ideal clients with an insight into the personality, ethics and ethos of your business.
This, in turn, builds trust which leads to brand recognition and ultimately the holy grail, brand loyalty.
However, these days, brand is as important for large organisations as it is for the sole trader.
You may have heard the term, "personal brand photography" before? This is essentially brand photoshoots for an individual rather than a large company. Where the individual IS the company.
Helping you increase brand awareness
I work WITH my clients to understand them and their business.
WE will discuss your brand including your brand colours and try to incorporate these where possible. I will advise from a technical and creative aspect to agree with you a set of images we will aim to capture during our photoshoot together.
I understand totally the fear a lot of people have of being the subject of a photoshoot. Full disclosure, I hate having my picture taken! I feel so awkward! But in hindsight, that awkwardness was down to a failure by the photographer.
I realise that to portray an authentic view of your business, it's important that we work together to capture natural, unforced images that truly portray you and your business.
I pride myself in being able to put anyone I work with, no matter how terrified they may feel about the prospect of a photoshoot, at ease withinminutes of meeting them. This ability to put you at ease ensures we capture genuinely, almost candid images that truly invite your ideal client to step into your shoes.
But don't just take my word for it.
What others are saying
"A Big thank you for bringing your mobile studio into our jewellery workshop. Setting up your studio was quite insightful and interesting. Thank you for the great images you did for us, as working with jewellery is not as easy as it looks. But, you did a great job and will recommend you for your overall knowledge and professionalism. Heads are turning on my Google Business Page now. Thanks Elton."
"This was the second time I have shot with Elton, and I was keenly looking forward to it. Elton is a marvellous photographer as well as being good-natured, friendly, and warmly accommodating. He has a very clear vision of what he wants to work on throughout the shoot, whilst at the same time being flexible and open to ideas as we progress. The work is effortless and it is a joy and pleasure to discuss the work as we go; time slips away so quickly. He is an excellent photographer and a fantastic chap. Highly recommended."